Consistent use of CNRA logos and boilerplates increases public understanding of what we do and who we are. It also strengthens recognition of our brand, and helps Californians better connect with the work happening across the state to protect communities and natural resources.
English
The California Natural Resources Agency works to help all Californians and nature thrive together. It oversees more than 29 departments, conservancies, and commissions and employs more than 25,000 staff statewide. Through partnerships across the state, CNRA serves as the umbrella agency and strategic hub for setting statewide environmental policy, coordinating climate and conservation efforts, and expanding access to the outdoors to support healthier, safer places for Californians now and for future generations.
Spanish
La Agencia de Recursos Naturales de California trabaja para que todas las personas y la naturaleza puedan prosperar juntas. Supervisa más de 29 departamentos, conservancias y comisiones, y cuenta con más de 25,000 empleados en todo el estado. A través de alianzas en California, CNRA sirve como la agencia líder para coordinar políticas ambientales, impulsar esfuerzos de conservación y acción climática, y ampliar el acceso a los espacios al aire libre, ayudando a crear comunidades más saludables y seguras para las generaciones actuales y futuras.
Download Logo
Display the CNRA logo on public-facing materials, signage, presentations, event materials, digital products, and outreach materials, as applicable, to acknowledge agency leadership, partnership, or support.
Include the CNRA logo on:
- Press releases and media advisories
- Event signage and banners
- Reports and fact sheets
- Presentation decks
- Websites and social graphics
- Videos and digital communications
- Project signage and outreach materials, where appropriate
Materials may also include partner agency and organizational logos.
Logo Positioning/Color Contrast
Place the CNRA logo in a clear, readable location with strong contrast against the background.
Maintain adequate clear space around the logo to maximize visibility and readability.
Place the logo in a clear, readable location. Ensure the logo has good contrast with the background to maximize impact and readability. Use the full color version of the logo wherever possible. If that isn't a viable option due to color constraints, background, or continuity in a larger group of logos, there is a white version available.
Sizing/Spacing
Minimum sizing should ensure readability across print and digital formats.
There is no maximum reproduction size.
When placing images, copy and/or multiple logos together, the exclusion zone should be no less than half of the size of the logo or 1-inch borders.
Examples of What Not to Do
Never use the California Climate investment logo in the following ways:
Typeface Guidance
Use clean, accessible fonts that are widely available across platforms and software.
Recommended fonts:
- Primary/headline font: Verdana
- Secondary/body font: Tahoma
- Tertiary/fallback font: Arial
These fonts support readability, accessibility, and cross-platform compatibility across Microsoft, Google, and Apple products.
Media Releases and Written Communication
Include the CNRA boilerplate language and logo on public-facing communications, as appropriate.
Examples include:
- Press releases
- Media advisories
- Event invitations
- Fact sheets
- Reports
- Websites
- Social media graphics
- Outreach materials
Want to share media releases or photos? Have a press inquiry?
Email: Daniel Villaseñor
Deputy Secretary for Communications
Daniel.Villasenor@resources.ca.gov
